Destination Creation

Economic Development Offers Destination Training for Businesses This Fall
DDC logoDestination Creation is an 8-week course taught via Zoom to help local, independent businesses turn themselves into a destination business. Each course is two hours in length and includes recorded video instruction from Jon Schallert and facilitation from McCook Economic Development Corporation Executive Director Andy Long.

Jon Schallert is the only professional speaker teaching businesses and communities how to turn themselves into Consumer Destinations. Jon developed his proprietary 14-step “Destination Business” process after interviewing over 10,000 independent business owners in nearly 600 cities, towns, and downtowns. During this Covid-19 crisis, Jon is focusing on helping business owners, communities, and associations with critical business information.

The Destination Creation Course is an 8-chapter class, with a new section on business tactics during the Covid-19 crisis.

New Chapter: Covid-19 Business Survival Tips
Chapter 1: Becoming a Destination Business
Chapter 2: Your Unique Positioning
Chapter 3: Your Leadership Responsibility
Chapter 4: Targeting Your Most Profitable Customers
Chapter 5: Capturing Consumer and Media Attention
Chapter 6: Creating a Customer-Focused Company
Chapter 7: Marketing Your Destination Business
Chapter 8: Collective Marketing

All of the content for the class is recorded in the Destination University online library. Content is accessed through the Destination University portal, and webinars can be viewed on your computer, mobile device or phone. Some of the content will be viewed during the class, and participants can also view all of the content from home.

At the end of each chapter are individual questions that tie the material back to each individual owner’s business. This allows for owners to finish a chapter and immediately put into practice in their businesses the concepts discussed in the class.

Fall Class Opportunity
Take advantage of this virtual opportunity Mondays from 6:00-8:00 p.m. CT starting September 21 through November 16 (no class November 2). Register here:

The cost of the program is $399. Cambridge area businesses who complete the class will receive a $100 refund from Cambridge Economic Development at the end of the program (maximum reimbursement is $2,000).

More information about Schallert and the course can be found here: